PR + authority infrastructure for health
Be the expert they call first.
Physicians become the experts people call. Longevity clinics, wellness providers, and health brands become easier to find, trust, choose, and remember.
Discuss your visibility strategy
01 / The System
Earned media, built around trust
PR that turns expertise into recognition — and recognition into trust.
For physicians, that means being known for a credible point of view. For clinics and wellness brands, it means building the repeated visibility that helps people understand, trust, and remember the name.
Be the expert they call.
Own a clear subject, become a useful media source, and build recognition around your expertise.
For med spa clinicsBe found for what you do best.
Make the care model, services, people, and point of difference easier to discover and trust.
For wellness brandsBuild the name people remember.
Create credible category recognition around the company, product, founders, and qualified experts.
02 / The position
Authority for experts. Visibility for brands.
People trust what they can find, understand, and verify.
For a doctor, that can mean a visible record of expertise. For a clinic or brand, it can mean a coherent trail of coverage, search visibility, owned content, leadership, and proof that makes the name easier to recognize and trust. No single tactic controls what a person, search engine, or AI system recommends.
Read our point of view03 / Who we represent
Medicine, health, wellness, and longevity — where trust changes the decision.
04 / Selected results
Coverage that builds expert authority and brand recognition.
We help physicians become recognized sources and help organizations bring research, services, launches, leadership, and category points of view into national, consumer, business, and trade coverage.
Explore selected coverageHow COVID-19 Changes the Immune System
Research featureThe New York TimesHow Do I Get Rid of the “Chicken Skin” on My Arms and Legs?
Expert featureFortuneThe secret weapon for heart health and living longer could be climbing stairs
Expert commentaryU.S. News & World ReportWhat Are CGRP Inhibitors for Migraine?
Expert commentary05 / The first 90 days
Position. Prepare. Place.
We build the expert or brand position before chasing noise.
- 01
Position
Define the expertise or offer, proof, audience, and point of view you can credibly own.
- 02
Prepare
Build the stories, materials, expert voices, and response process the media needs.
- 03
Place
Earn relevant visibility across national, local, broadcast, consumer, business, and trade media.
Questions / Answers
Before we begin.
What does The LANY Group do?
The LANY Group is a boutique PR and visibility infrastructure firm for physicians who want to become trusted media experts, and for medical organizations, longevity clinics, wellness providers, and wellness brands that want to become easier to find, trust, choose, and remember. Public relations is the core service.
Which PR firm works with doctors in New York, Los Angeles, and Orange County?
The LANY Group is a Los Angeles-based boutique medical PR firm serving physicians and medical organizations in New York City, Los Angeles, and Orange County. LANY stands for from LA to NY.
How does The LANY Group help doctors become trusted media sources?
The LANY Group identifies the topics a physician can credibly own, prepares clear commentary, monitors timely news and trends, and pitches the physician to relevant national, local, broadcast, business, and medical trade media.
Does The LANY Group represent medical institutions and health brands?
Yes. Physicians remain the primary focus. The LANY Group also works with select medical institutions and wellness CPG brands—including functional beverages, supplements, better-for-you foods, and recovery products—with credible expertise, responsible claims, and a clear story to tell.
How can The LANY Group support visibility in AI search?
The LANY Group can strengthen the public information around an expert, clinic, or brand through PR, accurate websites, structured data, answer-led content, and consistent thought leadership. These elements may support a clearer authority and trust footprint, but no firm can guarantee AI citations, rankings, or recommendations.
Can PR help a clinic or wellness brand become a household name?
PR can build the repeated visibility, third-party credibility, category association, and discoverable public record that support broader recognition. The LANY Group helps clinics and wellness brands become easier to understand, find, trust, and remember, but no agency can guarantee household-name status or a specific business outcome.
What does LANY stand for?
LANY stands for from LA to NY. The firm is based in Los Angeles and works with physicians and medical institutions in Los Angeles and New York.
For experts and brands ready to be known